SEXY SECRETS Victoria’s Secret outlet release their sexiest Valentine’s underwear ever – with Bella Hadid modelling the revealing lingerie

A growing trend for bedroom glam has been put up-front and centre by the new Valentine’s campaign by Victoria’s Secret.

Sexy lingerie is back in fashion with a bang - with Bella Hadid modelling Victoria’s Secret is now bouncing back with celebrity models such as Imaan Hammam sporting the lingerie Model Barbara Palvin also took part in the new Valentine’s campaign

The lingerie brand briefly flirted with a woke rebrand and soft, comfy bras more suited to lockdown isolation during the pandemic.

But it is now bouncing back with celebrity models such as Bella Hadid, Barbara Palvin and Imaan Hammam sporting push-up bras and traditionally sexy red and pink undies that leave little to the imagination.

It is a trend that’s playing out across the high street, with soaring stiletto sales also prompting market analysts to hail a “return to sexy”.

In the pandemic, sales of wireless bralettes boomed and some women abandoned bras completely while working from home.

But a return to old trends means women are dressing up.

Stunner Adut Akech also wowed in the traditionally sexy red and pink undies that leave little to the imaginationCredit: The Mega Agency Taylor Hill stunned in this pink set

A Victoria’s Secret spokesperson said: “As consumers are increasingly returning to work and social activities, it’s not surprising they are turning toward more wired and structured bras.

"We are thrilled consumers are increasingly looking to these options.”

News for Monday 16 January, 2023

• The Victoria's Secret Semi-Annual outlet sale is live—shop deals on bras and undies for Valentine's Day

View all news for Monday 16 January, 2023 on one page

Recent News

• Thursday 29 December, 2022
• Sunday 03 April, 2022
• Wednesday 30 March, 2022
• Friday 12 February, 2021
• Monday 08 February, 2021

News archive